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The PhotoBook Review

The Photobook Review: a publication for the Aperture Foundation. Creative direction by Emily Lessard.

challenge 

In 2011, Aperture wanted to launch a new publication focused on photobooks. The challenge was budgetary: they wanted something that was affordable to produce but still spoke to a collector audience.

strategy 

Build an identity inspired by the medium: newsprint. Printer mistakes were embraced and enhanced through overprinting and a strong CMYK palette. 

results

The publication will celebrate its fifth year in fall 2016 (it continues to follow the same branding originally implemented), and now ships with Aperture magazine.

Designers: Caitlin Clingman, Sara Duell, Louis Lee, Rachel Loeb