The answer for: Why Taylor Swift?!

People wonder how Taylor Swift was chosen for the Global Welcome Ambassador. Here's the story behind the campaign, which combines Tay, ebola, and some crazy serendipity. 

Also, I thought it was a nice moment to share what my apartment looked like while I was doing the lettering for the campaign. (And yes, that is my custom airbrushed mousepad speaking out of the mess.)


emily lessard