More great press for See Your City!
There is so much love for this campaign!
"Perhaps the most creative design element of the campaign is a series of illustrated stamps and scenes created for five of the highlighted neighborhoods. Famous sites are reimagined as cartoon locations and outlined on the stamps.
“By referencing vintage travel posters and passport stamps, we reframe the familiar as foreign and idealized,” says Emily Lessard, creative director of NYC & Company. “Our goal was to create inspiration to convince New Yorkers to explore their own backyards.”
“With See Your City, we were challenged with the task of selling New York City to New Yorkers, and our goal was to create inspiration to convince New Yorkers to explore their own backyards,” said Emily Lessard, NYC & Company creative director.
PIX11 (NYC Television station - link with video)
New tourism campaign pitches NYC attractions to New Yorkers
The Globe and Courier (Canada's largest newspaper)
New Yorkers encouraged to tour their City
And even a shout-out in the Baltimore Sun