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NYCgo Insider Guides

NYCgo Insider Guides—video documentaries for New York City neighborhoods. Creative Direction: Emily Lessard.

challenge 

Inspiring visitors to visit neighborhoods outside of Midtown can be challenging. 

strategy 

Let the locals speak for themselves: through interviews with authentic local voices, a portrait of the neighborhood is revealed. 

Designer: Sara Duell
Producers: Kathleen Fox, Gracelyn Woods
Video editing: Mary Beth Dickerson, Thomas Perry, Collin Ruffino