Rebrand for the Aperture Foundation in New York City, done by Emily Lessard.
The Aperture Foundation has been at the center of photography for decades. However its branding seemed out-of-touch in 2011 and there was little consistent visual unification across its publications, ephemera, and digital channels.
The brand was strengthened through a complete rebuild: new logo, identity system, ephemera, guidelines, and website. Every piece and channel was unified with clean, elegant visuals.